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 "Di Bosca in Bosca" The Bosca Family and the Wine of Canelli From a National Company to an International Company Using the Past to invent the Future The Acquisition of the Cora Company The response to new Challenges from the Market Harbingers of a revolutionary new Idea The Gates of the Baltic |
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Gintaras Skorupskas is a
young Lithuanian physician in Kaunas, who had specialized in heart
surgery at the University of Moscow. In 1991, the Russian army was
forced out of Lithuania by popular unrest, and the country became
independent. Skorupskas decided to quit medicine and try his luck in
trade. He spoke Russian and English quite well, and knew that
Lithuania's geographic location makes it a natural crossroads for trade
between Russia and the western world. He had noticed Bosca's success in
Russia and as soon as he had a chance, he went to Canelli and obtained
an exclusive distribution agreement for the Baltic region. Here, the
product was perhaps even more successful than it had been elsewhere.
But Skorupskas was well aware of the danger that—after the
initial period of regulatory anarchy caused by the transition from
Communism to a free market—products such as alcoholic
beverages might be subjected to heavy import barriers. |
In 1997 at
Kaunas, the Boslita ir Ko was founded, for the
production of “Bosca” in Lithuania. The plant,
built at record speed, went into operation at the beginning of 1998
despite the delays of the local bureaucracy. As of this writing, over
400,000 bottles are produced in Kaunas every month and
“Bosca” has quickly become the market leader.
Moreover, an idea that at first seemed like nothing more than a
theory—independence and innovative products as conditions for
the success of family-run and -owned companies—had proven its
soundness in the field.