Artist Guglielminetti is in the cellar. Someone offers him a glass of Verdi. He, a teetotaler, drinks for the first time. “A dream come true”, he says. Out of gratitude, he made “La Piramide dei Sogni" (The Pyramid of Dreams). This art installation can still be seen in Canelli.
SNAPSHOT

On your way home from work, you mentally go through your to-do list: prepare dinner, do laundry, reply to some emails. Suddenly, you meet a friend you haven't seen in a long time. You stop for an aperitif. You both sip a glass of Verdi Red and have a chat. A long one. Outside the carefree bubble of your friendship, nothing else exists.

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Verdi Red

Low-alcohol sparkling drink

Most don't know it, but Verdi is an acronym. It stands for Versatile, Enchanting, Revolutionary, Daring, Italian. Come to think of it, in one word-and in these grain and wine-based bubbles with no added dyes-there are all the rules of a lifetime.

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